NAPO2021 Annual Conference
5-3 What's Your Story? Using Brand-Driven Storytelling to Grow A Best-in-Class Business

5-3: What's Your Story? Using Brand-Driven Storytelling to Grow a Best-in-Class Business

Leslie Josel


Marketing Connections


How many times have you listened to a successful industry expert describe their intimate and personal path to building their business and instantly identified with them, their mission and their “story?” 

In this workshop, Leslie is going to show us how authentic storytelling can be the catalyst to establishing and growing a best-in-class business with integrity and connection. She’ll illustrate how crafting your business’ origin statement connects your audience in the most compelling manner. 

Session Objectives:
- Get crystal clear on the essential 4 "Ps" --  people, purpose, principles and passion -- to define your business' mission and audience. 
- Craft your origin story and use it strategically in marketing efforts.
- Understand why building micro-commitments on your website and nurture sequences for your audience is essential for building business.
- Use stories on different platforms and mediums including video, website, blogs, podcasts and social media.


Leslie Josel      

Leslie Josel, an academic/life coach for students, is an award-winning entrepreneur, having founded Order Out Of Chaos – a company who's mission is to help parents guide their students to success in learning and in life -- when her son was first diagnosed with ADHD. She is also an award-winning author, creator of the award-winning “Academic Planner: A Tool For Time Management,” that helps students master time management skills, and an internationally acclaimed speaker on topics spanning from time management to entrepreneurship.

Leslie has been named as one of the top time management experts in the world by Global Gurus four years in a row and speaks to students and parents to help them utilize their resources to best navigate the task-driven world in which they live. She continues to learn from her son and her audiences, sharing her observations with readers of ADDitude Magazine in her weekly column, “Dear ADHD Family Coach” and other print and broadcast media.

In addition, she is a Golden Circle member of NAPO. 


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