NAPO2021 Annual Conference
4-5 How Google Analytics Can Guide Better Connections with Clients and Prospects

4-5: How Google Analytics Can Guide Better Connections with Clients and Prospects

Michelle Tresemer 

Technology Pro


At first glance you might be intimidated by Google Analytics, but by the end of this session you’ll discover the treasure trove of insights at your fingertips. You’ll learn where to find the most important numbers essential to making decisions to save money and get more clients.  

Session Objectives:

- Marketing tactics to connect with your clients and prospects
Discover any marketing tactics that are draining resources so you can invest your time and money elsewhere
Find your own baseline and track your growth
Be comfortable logging in to Google Analytics even if you aren’t a “numbers” person

Your data can guide your decisions to maximize your precious time and money so you can focus on making valuable connections with your clients and prospects. By the end of this session you might even think data is fun! 



Michele Tresemer

Michelle has been hooked on digital marketing since before MySpace. Her job is to coach small businesses through the complex world of digital marketing tools, tactics, and strategies. Her passion is to help clients see the joy and beauty in digital marketing as a tool to reach their audience and grow their business. Michelle has worked with clients ranging from sole proprietor consultants through Fortune 500 companies across industries. This breadth of experience allows her to bring the latest in digital marketing strategies and tactics to her clients. 




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