3-3: Capture Hearts with Your Website: Best Practices for Engaging and Winning Clients

Lisa Linard

Marketing Connections

GENERAL

If you saw your website at a cocktail party, would you want to get to know it? Or would you slowly inch toward the bathroom? 

We decide in 1/10th of a second whether a person possesses important traits such as likeability and competence. It takes even less time for someone to decide whether to stay or leave your website. Only after you capture their interest can you begin working to win their hearts.

Session Objectives:
- Understand the factors that go into making a website effective and engaging
- Define your website’s goals and design (or redesign) your site to meet them
- Make your website accessible, even delightful, for visitors of all abilities
- Know the questions to ask to find a good web designer
- Identify changes you can make tomorrow to improve your website

Lisa Linard

Lisa Linard was a marketer at a global organization before she realized that helping people discover the joy of being organized is far more gratifying work!

In her corporate life, she made sure her company's massive and complex web presence was consistent, well designed, and easy to use, and that it met both users' and the company's goals. She now applies her knowledge of user experience design to create personalized solutions for her organizing clients. 

Lisa serves as Director of Communication & Technology for NAPO's New England chapter, where she is leading the chapter's website redesign.