3-4: Let's Make a Shidduch! How to Match Your Strengths to Client Needs and Do More of the Work You Love

Allison Task
Business Growth
General

Brief Description:
Have you ever seen the movie “Fiddler on the Roof”? It’s about a shadkhan (Yiddish for matchmaker) making a shidduch (Yiddish for match). In this session we’ll use matchmaking techniques to identify what you’re good at (your superhero strengths), and what your clients-to-be want and need. After we identify your strengths and their needs, we can match the two through strategic positioning, marketing and social media initiatives to help you find one another. 

Session Objectives:
- Reveal and get clear on your superhero strengths
- Reveal and get clear on what you ENJOY doing
- Identify the unmet needs in your market
- Review 50 ways to make a shidduch (how to find, impress, and begin work with your ideal clients)

Allison Task

Allison Task is a best-selling author and life coach who has helped thousands of people transform their lives by pursuing meaningful personal and career goals. 

Her most recent book, "Personal Revolution" became an Amazon bestseller the first month it was published, and has been featured in Forbes, Marketwatch, The James Altucher Podcast, and will be featured in the NAPO podcast Fall 2018. 

Prior to coaching, Allison was an on-camera cooking host, cookbook author, and marketing executive, and a frequent guest on The Today Show, Good Morning America and QVC.

She has a degree in Human Development and Family Studies from Cornell University and both a coaching certificate and Master’s Degree from New York University. She lives with her husband and their four children in Montclair, N.J.