5-2 Conversations that Convert: Strategies to Influence & Persuade

5-2: Conversations that Convert: Strategies to Influence & Persuade 

Shakira Brown
Conquer the Fundamentals 


To move projects forward, it’s essential to communicate as clearly as possible – especially with clients/prospects. Attendees will learn a myriad of strategies to conquer communication challenges Organizing Pros face. Discover communication methods to strengthen relationships and breakthrough to the utterly resistant. Learn effective ways for communicating on tough issues as well as powerful ways to influence and persuade. Plus, attain presentation skills that will make you stand out in a positive way with any audience.

Session Objectives:
- Have ways to proactively communicate with clients and prospects for maximum success.
- Clearly understand how-to navigate touchy communication situations with specific words to avoid and phrases to use.
- Be able to employ techniques for removing nonverbal barriers to communication (that you likely didn't even know were there!).
- Understand how to leverage influential and persuasive communication for new business conversations, networking and prospecting.
- Depart with new skills to deliver stand-out presentations to lead to desirable outcomes.

Audience Participation: 
In general as time allows, I will often walk around the room before the session and poll arriving attendees to learn a little bit about what they do, their role and chat about why they chose to attend my session. Based on the feedback I interact with attendees to engage them on the areas I know they care about. I often will ask a question and ask someone to share - those conversations before my session help with that. I try to identify at least three attendees who will interact with me. In 90 min sessions, I ask select participants to work with me on scenario using some of what they learned to demonstrate effectiveness. Overall I do my best to make attendees feel good about themselves and their choice of being in my session through personal interactions. I create an environment in which they recognize it is safe to share with me and attendees. 



Shakira Brown

Shakira M. Brown is an award-winning Professional Branding & Business Communication Speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC, a firm that helps businesses get to the heart of why the customers/clients buy their goods and service helping them clarify their message via strategic brand messaging. Her clients have included medium to large medical practices, professional services firms, insurance brokers, national associations, professional organizers, consumer brands, celebrities, personalities and Fortune 500 companies. Shakira is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won over 13 industry awards in various disciplines for her work. Shakira frequently shares her expertise at national conferences and corporate workshops as well as with the media such as American Express Open, Crain’s Chicago, PR Week, Brand Week, Smart Money and she is also a contributing writer for Black Enterprise.com. 





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