4-5 The Currency of Conversation: Unlocking Taboos About Money to Empower Confidence & Spark Sales

4-5: The Currency of Conversation: Unlocking Taboos About Money to Empower Confidence & Spark Sales

Liz Dederer 
Conquer the Fundamentals 


We have never been taught to speak confidently or competently around or about money. In fact, we’ve been taught the opposite – that it’s taboo, rude, or uncomfortable. That’s all about to change!! In this lively and engaging ‘conversation starter’, Liz Dederer will break down the social and emotional barriers that prevent us from feeling powerful in life’s most important conversations and leave you excited and prepared to talk about money with confidence, authority and ease!

Session Objectives:
- Participants will walk away with a clear understanding of the 4 Currencies of Conversations.
- They will learn the 3 Step Formula for a successful sales call every time.
- They will develop the skills to  stop self-sabotage before the call has even started.
- Participants will identify the #1 mistake we make when in sales conversations and what to do about it.

Liz will engage the audience through her interactive presentation and small or large group discussions.  Her discussion is highly relevant to NAPO Members who are seeking to grow their businesses and seeking to refine their sales processes and gain more clients.



Liz Dederer

As Founder and CEO of Selling With Service and creator of the Sales School for Entrepreneurs, Liz Dederer has strategized the growth of a sales team from $300K to $1.2M in six months, taught individual clients to increase close rates from 0% to 80% and coached entrepreneurs to their first 5-figure months! Prior to founding her company in 2011, Liz created training programs and executed sales plans for international retailers as well as developed growth strategies for start-up, turnaround and high growth venture capital-backed companies.





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