You may have a business name and a logo, but do you have a brand and a marketing strategy?
"Creating Buzz" for your business is a two-part process — create the message, and deliver it to the right people. Sign up for CYOB if you are ready to create YOUR buzz and:
-Learn to communicate through your business via thoughtful design and creation
-Determine what you want your brand to be and how to keep it consistent
-Develop a comprehensive brand and marketing strategy for your business that you can launch as soon as you get home
You create your message through “Branding” — the process of being thoughtful about who you are and what you communicate to your target market. With “Marketing” you get your message out to the places it will be seen and heard by the people most likely to respond. Figuring out those places and people is part of the challenge.
Understanding your vision, mission, and service in order to develop your public-facing persona — brand, marketing, PR and advertising — allows you to connect meaningfully with potential clients. During this four-hour pre-conference session, NAPO instructor Geralin Thomas will inspire in you a deeper appreciation for the art and craft of branding and marketing.
At the end of this workshop, attendees will be able to:
-Define branding: what it is and what it does
-Recognize branding visual elements: logo, typography, colors, shape; the overall look and feel
-Identify branding verbal elements: brand name, tagline, brand positioning statement, vision, mission statement
-Express your company culture through branding
-Define public relations: what it is and what it does
-Define sales + advertising: what they are and what they do
-Define marketing: what it is and what it does
-Implement tailored, budget-friendly marketing strategies, including the tools, apps and social media platforms that work best for your target audiences and messages
-Create and market a cohesive brand for your company
Geralin Thomas brings more than 16 years of entrepreneurial experience in coaching, consulting and creating business forms that help professional organizers “master faster” to NAPO 2019 pre-conference attendees. She has worked with hundreds of pro organizers from around the world, blending her active listening skills, practical economics, sensibility, wit and wisdom.
During her Ask Me Anything coaching calls, no topics are off limits. Conversations ranging from decluttering methodologies, organizational strategies, fees, marketing, branding, PR, advertising, business operations, professional development, becoming an author-speaker, creating a niche, social media platforms, and finding the perfect color shirt to wear for a headshot are all in a day’s work. She has dedicated most of her career to helping professional organizers and productivity consultants identify their strengths and talents.
Geralin is the author of two books: From Hoarding to Hope: Understanding People Who Hoard and How to Help Them,and Decluttering Your Home: Tips, Techniques & Trade Secrets,which has been translated into seven languages.
Geralin’s home-organizing and career-coaching business, Metropolitan Organizing LLC, helps professional organizers and productivity consultants create sustainable, successful, profitable and rewarding careers. After starting her firm in 2002 in Cary, North Carolina, she has been a contributor, influencer and resource for publications. She has been featured in leading newspapers and magazines, as well as on national radio and international television. Geralin is delighted to have the honor of being the first guest on NAPO’s podcast, Stand Out!
Share what’s going on in your world with Geralin via Instagram, Pinterest, Twitter, FB and LinkedIn. Learn more about Geralin and Metropolitan Organizing at www.metropolitanorganizing.com
Click here to check out Pre-Conference Workshop #1