Have you ever wondered what’s in your client’s head? Which service or experience provided by you do they find meaningful? What do they value out of their relationship with you, and what influences their decisions to pay for your professional organizing services? If you are curious to learn the answers, then this is the session for you.
In Fall 2016, we partnered with NAPO’s Information and Research Committee to investigate these issues and more in a professional marketing research study that included both organizers and their clients. Come join us for a thought-provoking afternoon discussion about the story of this project which merged the lenses of marketing research, psychology, to derive insights about challenges and opportunities in communicating the value of your professional services to existing and prospective clients.
We don’t just want to share our insights, we also want to know your story! By connecting our finding with your experiences, together we can discover new approaches to building and maintaining strong, meaningful, client relationships.
Let’s have an insightful conversation!
Our session will aim to achieve the following objectives –
1.Understand challenges faced before, during, and after an assignment with client.
2.Understand which services and benefits of organizing services customers value the most.
3.Uncover which factors may influence their decision to hire an organizer.
4.Discuss future research needed to best support you, and your business.
Bio of Presenters:
We are candidates for the Master of Science in Marketing Intelligence at Fordham University’s Gabelli School of Business in New York City.
Ruyi is a creative brand enthusiast, and loves solving meticulous problems. She interned with Marketing Strategy firm Brand Union before she decided to refine her digital, and business skills at Fordham. She is a talker and loves to explore new places in her travel diaries.
Shuqi (Suki) Chen focuses on the study of marketing research and analysis. She has experience conducting in-depth data analysis on large-scale transnational data identifying meaningful customer segments, and developing predictive models. Prior to coming to the U.S., Suki worked in the marketing departments of companies in fashion, FMCG and media industries. She enjoys swimming and traveling to places with natural scenes and exotic architecture.
Smriti is a marketing professional with six years of experience in sales, customer service, campaign management, product development, and process improvement projects in the education management industry. She has extensive interest in market research, brand and marketing strategy, and big data analytics. In her spare time, she enjoys rhyming, rock n roll, and playing with her pug.
Yue is an analyst by heart, and enjoys getting to the root cause of problems. A double major in English, she has worked as a business administrator prior to joining Fordham. She has experience in human resource consulting, planning intercultural communication, handling big data, and conducting extensive secondary research.