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How to Get and Keep Media Attention, Session 1-1
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How to Get and Keep Media Attention, Session 1-1

Paula Rizzo & Terri Trespicio
Business Operations & Growth/Marketing/Leadership
General

In this engaging, info-packed, no-nonsense workshop, media pros Terri Trespicio and Paula Rizzo will show NAPO attendees how to: Create your camera-ready brand by leveraging your skill and personality to stand out from the pack Craft a killer pitch from your existing content and ideas that snags media attention Crush it on air—and get asked back! Cultivate strong media relationships that keep you top of mind—and a go-to expert. 


Objectives

  • Create your camera-ready brand by leveraging your skill and personality to stand out from the pack
  • Craft a killer pitch from your existing content and ideas that snags media attention
  • Crush it on air—and get asked back!
  • Cultivate strong media relationships that keep you top of mind—and a go-to expert



Paula Rizzo

Paula Rizzo is an Emmy-Award winning senior television health producer & author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed -- foreword by Julie Morgenstern. She’s also the co-creator of Lights Camera Expert, an online course that helps entrepreneurs and experts build their media brands. She’s been featured on Better TV, FastCompany.com, Oprah.com, Dr. Oz's The Good Life magazine, Fox News and Health.com.

   

 

Terri Trespicio

Terri Trespicio is a branding strategist, media coach, and the co-creator of LightsCameraExpert.co. A former senior editor Martha Stewart, her TEDx talk has over 1 million views. Media credits include: Today show, Dr. Oz, and Anderson Cooper Show, Jezebel, XOJane, Marie Claire, and MindBodyGreen, among others.

   

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